You might call it a business strategy, but this is what best defines the email marketing campaign- Don’t thrust your audience with too much mail. Sending excessive mails to the user can have negative effects on your email marketing campaign.
In email marketing you should clearly mention what the subscribers will receive once they sign up the form in the site. Now that’s a catch! Majority of audience sign-up only when they get something in return, and that could be email updates, email news, newsletters, discount on products or services, and others decided by the business.
In return for sign-up people expect a fixed amount of email. An email per day is good, but more than one on same day might irritate your audience. Sending out more emails than specified or expected, and even sometimes more than once or twice weekly can have adverse effect on the campaign. Surely your emails will reach the inbox but soon it be redirected to the trash or spam by the audience. And this type of activity can have adverse effect on the campaign. Moreover it will result in lot of unsubscribe than you can imagine. So be aware!
Businesses nowadays are more concerned with brand. So sending unnecessary emails can hamper your reputation in the market and lower trust even among loyal customers. Promotion is good but punching emails with promotional content is certainly not a positive step towards effective email marketing.
Keep it low, keep it controlled and more importantly keep your email content good to offer value to your subscribers.
To solve the problem, you can set expectations at the opt-in and then follow them accordingly. Frequency can be mentioned in the newsletter name so subscribers know when they will receive. Businesses can also create a sub-list and then send to the subscribers an invitation to add it to their subscriptions. This is a great move for companies that believes in seasonal business and want to add specific content to the mails.
The best way to take decisions, is to churn out something from own experience. You too receive mails and you react in the same way as your subscribers do. We are humans and our intellect and behavior towards promotional emails are almost the same.
I too experienced it myself, and then came to conclusion that email marketing is an aggressive campaign. The real interests for a business lie in generating leads and enhance sales. The best emails always address problems and issues, and sometimes accompanying free resources along with products and services which refer to paid resources. Explanation should be there in details as to why the customer needs those product or service.
Just remember, your subscribers could only help in deciding what they want provided you don’t frustrate them with too much emails.
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